In an increasingly competitive marketplace, threats like these are critical to the equity of a brand. Companies worldwide lose the equivalent of hundreds of billions of euros each year to goods that are counterfeit, interfered with or diverted in the supply chain. All economic sectors are affected, from consumer goods and electronics to industrial spare parts.
ELEMENTS OF PROTECTION
DESTRUCTIBLE FACE MATERIALS - destructible label papers are either of a very low grammage and tear into small pieces when attempts are made to remove them, or they have a high thickness and weak internal strength, which causes them to delaminate (split into layers). delaminates upon detachment which disables detachmente
VOID FACE MATERIAL - void label films carry a hidden text or design which is left on the substrate when the label is partially or completely removed. Void labels cannot be smoothed back down or repositioned in a way that would avoid detection. These materials are customizable in terms of colour and ‘hidden’ text, pattern or logo to meet end-user or brand owner requirements
TRACK AND TRACE - the label may carry personalized information in the form of a bar code (QR, Datramatrix, numeration etc.)
RFID (Radio Frequency Identification) is a method of automatic contactless identification that contains both the carriers and readers of a larger number
HOLOGRAMS - while standard holograms are mainly decorative,
customized holograms are powerful allies in security labelling applications
MICROPRINTING - optically visible elements “guilloche” which protect
the product with a precise print of colors and elements
TAGGANTS - taggants of various kinds can be added to filmic and paper labelstock. The range of taggants that can be incorporated into labelstock varies, from generic covert taggants which can be read with a simple handheld reader, to forensic taggants requiring laboratory analysis.
A security labels incorporate specific properties or combinations of features into the face material as a means of authentication. These labels are difficult to reproduce, and depending on the level of security used, their authenticity can be checked by brand-owners and governments at points in the supply chain, and also by the public.
A number of technologies can be used, but what they all have in common is their potential for customization. Agens modify labels in a way that creates security elements that are unique to one brand owner or to a single product.